Private Label Update: 8/19/2013

Private Label Styles

In case you didn't see: the Fruit Cart Dress, Notably Neighborly Dress, Featured Speaker Dress, and Lay of the Landscape Dress, all got their (first) five star review last week.

Private Label in Sept '13 Redbook

Great news! Our Saturday Night Thrive and Object of My Collection Dresses made it into Redbook's Sept '13 issue. Thank you, Aire and the PR team!

Private Label Top Sellers

1. Windy City Dress

  • Last 2 week sales: $10,203.43
  • Last 2 weeks sell-through: 10.5%
  • Last 2 weeks unit sales: 157
  • Return %: 32.2%


2. Remarkable Without a Cause Dress

  • Last 2 weeks sales: $9,988.89
  • Last 2 weeks sell-through: 58.7% - AWESOME!
  • Last 2 weeks unit sales: 111
  • Return %: 2.7%

3. Grand Tour Guide Top

  • Last 2 week sales: $8,110.31
  • Last 2 weeks unit sales: 169
  • Return %: 20.0%


4. Featured Speaker Dress

  • Last 2 weeks sales: $5,394.35
  • Last 2 weeks sell-through: 20.4%
  • Last 2 weeks unit sales: 65
  • Return %: 9.2%


PL Sold Out

On a Barrel Roll Dress

  • $53,753.28 lifetime sales; 672 units
  • 67.3% margin - GREAT!
  • 30.7% return rate
  • Launched 2/23, sold out 8/12

Heart and Solar System Dress

  • $50,918.21 lifetime sales; 679 units
  • 64.1% margin
  • 24.1% return rate - GOOD!
  • Launched 3/23, sold out 8/12

Electric Cello Solo Dress

  • $36,874.79 lifetime sales; 521 units
  • 61.9% margin
  • 32.3% return rate
  • Launched 2/12, sold out 8/12 (on markdown)