Private Label

Update: 2/4/14

Woot Woot!!

We ended the year overachieving on all the goals we set for ourselves!! We have ended the quarter with $3.4M and 6.2% to ttl ModCloth!


For the past four weeks, Private Label has grown 360.5% y/y!!!

Private Label Top Sellers - Dresses

Storytelling Showstopper Dress

  • Last week sales: $3,599.40 (#1 for 2 weeks in a row)
  • Last week unit sales: 60 units
  • Last week unit sell-through: 20%
  • On hand units: 300 units
  • Return %: 1%

My Kind of Pie Dress

  • Last week sales: $2,501.72
  • Last week unit sales: 28 units
  • Last week unit sell-through: 7%
  • On hand units: 420 units
  • Return %: 25%

In the Key of Chic Dress

  • Last week sales: $1,499.88
  • Last week unit sales: 12 units
  • Last week unit sell-through: 2%
  • On hand units: 486 units
  • Return %: 22%

Posh at the Party Dress

  • Last week sales: $1,484.89
  • Last week unit sales: 11 units
  • Last week unit sell-through: 8%
  • On hand units: 133 units
  • Return %: 47%

Roadside Attraction Dress

  • Last week sales: $1,199.88
  • Last week unit sales: 11 units
  • Last week unit sell-through: 8%
  • On hand units: 246 units
  • Return %: 27%

Private Label Top Sellers - BOW & Tops

Pam Breeze-ly Tunic in Green

  • Last week sales: $949.75 (#1 2 weeks in a row)
  • Last week unit sales: 25 units
  • Last week unit sell-through: 2%
  • On hand units: 1355 units
  • Return %: 22%

Everything's Beautiful Top

  • Last week sales: $749.85
  • Last week unit sales: 15 units
  • Last week unit sell-through: 6%
  • On hand units: 259 units
  • Return %: 4%

Flair for the Fantastic Skirt in Peacock

  • Last week sales: $719.91
  • Last week unit sales: 15 units
  • Last week unit sell-through: 4%
  • On hand units: 205 units
  • Return %: 7%

Bliss is the Life Skirt

  • Last week sales: $527.88
  • Last week unit sales: 12 units
  • Last week unit sell-through: 4%
  • On hand units: 121 units
  • Return %: 31% *On markdown 30% off