Springleap

prepared by Envisage Associates

December 21, 2012

We are pleased to offer you the menu of services below which we can provide Springleap, based on the needs you discussed with us. Outlined below are ways in which we can work with you to help launch your company into the market, increase revenue streams, and develop your company's reputation.


Product Launch

Marketing | $2750/mo.


  • Help determine revenue models and overall business strategy for expansion into the marketplace
  • Develop overarching brand and brand strategy
  • Determine marketplace messaging
  • Develop overall Go-To-Market Strategy with tactical deliverables and timeframes
  • Implement metrics to track success of various campaigns and projects
  • Work with CEO and investor to assess progress, direction and execution of the plan


Social Media | Community Outreach | Lead Generation $2725/mo.


  • Determine the platforms that will work best to grow subscribers of the app and platform
  • Actively manage the Springleap community online
  • Work with Springleap to develop the best strategy utilizing some or all of these platforms and other tools to be determined as needed
  • Reports will be delivered with metrics to measure effectiveness
  • Social media strategy, messaging, execution and maintenance across multiple platforms:



LinkedIn

Facebook

Twitter

Tumblr

Pinterest

YouTube

StumbleUpon

SlideShare

Etsy

TweetLeadz

Strategic Partnerships | Revenue Generation -- % of Revenue/mo.

Once we have initial elements solidified, we can introduce Springleap to strategic relationships that Envisage Associates has - on the agency, the brand, or the investor-side. This new technology and its cutting edge platform can be pitched to companies as a way to drive their revenue, increase viewership, and engage with their customers.


PR Strategy Development | Media Relations | Buzz Generation |Corporate Messaging | Community Outreach $5250/mo.


  • Develop corporate messaging: Identify the audiences and tailor specific messages to each audience
  • Develop the company's "story" - this is what gets the media interested in featuring your company
  • Promote the company as an interesting guest on panels, as speakers at conferences
  • Promote Springleap to local, regional and national press
  • Find Evangelists and promoters of the platform and generate case studies and success stories
  • Reputation Management: Monitor ratings and comments online and responses from Springleap
  • Research events and pitch Eran for speaking opportunities
  • Map out Editorial Calendars and promote the Springleap story to editors
  • Develop database of awards and apply the company for applicable industry awards
  • Write press releases*

*Wire services fees not included

Launch Event at SXSW 2013 | $5000-15,000

  • Conceptualize, plan and coordinate a custom SXSW 2013 event
  • Execute SXSW PR buzz generation ramping up to SXSW
  • Plan promotions for SXSW 2013 (guerrilla marketing, giveaways, media opportunities)

SXSW Title Sponsorship at Unwired Nation's Entrepreneur Lounge | $12,500

2013 Entrepreneur & VIP Networking Lounge
Date/Time: Up to 5 days during the following dates and time slots. March 8th-12th, 5-10pm daily
Location: Fogo de Chao rooftop terrace (On 3rd Street west of the Austin Convention Center) 309 E. 3rd Street, Austin TX 78701

Event Description



  • To provide entrepreneurs, venture capitalists, bloggers, and press a place to gather, socialize, and get business done
  • Sponsors of this event will have high visibility, and should use the lounge as a meeting point for their partners, VIPs, and potential investors and clients
  • The lounge is organized and presented by Unwired Nation, an Austin-based mobile technology company whose founders started the event in 2008
  • The lounge will feature Title Sponsor demo tables and signage on the rooftop terrace of the restaurant and will include an open bar and a buffet
  • This daily event is invite-only and will require an Entrepreneur Lounge pass for entry
  • Cost: $12,500 to sponsor 5 “Everyday” passes and sponsor 50 “Sponsor Day” passes
  • Sponsors are responsible for distributing their passes to their representatives and guests
  • Premium listing on signage on the building holding the event
  • Sponsor will have a demo table every day on rooftop terrace