At Long Lash

Introducing Beautycounter Lengthening Mascara

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We were told that questionable and harmful ingredients were the only way.

And we were laughed at when we said that had to change.

There's this funny thing about us women today. We don't like to be harmed. We don't like to be laughed at:

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Beautycounter 100 Lashes

NEW Lengthening Mascara, $29

Years in the making, our breakthrough mascara delivers dramatic length and definition, plus the confidence of safer beauty provided by our unparalleled Ingredient Selection Process. Conditions lashes while you wear it, with organic oils and shea butter. The easy-control precision brush ensures clean application without smudging, clumping, or flaking.

Women aged 26-59 experienced the following:

  • 94% reported defined and lengthened lashes
  • 97% reported mascara was easily buildable
  • 94% reported mascara did not clump on lashes
  • 94% reported mascara gave lashes ultimate definition
  • 91% reported would refer mascara to a friend

*Results based on a self-assessment consumer perception study of 32 women, immediately after first application.
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What we have launched today is a genuine breakthrough. We have a custom designed brush that helps to lengthen and define your lashes as well as a buildable formula that allows you to give a natural or dramatic look, all from the same product.
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Other cosmetic brands commonly use ingredients in their mascara formulation that have been linked to adverse health effects. For example, propylparaben, butylparaben, and butylated hydroxyanisole (BHA) are preservatives commonly used in mascaras which can disrupt hormones. All of these ingredients are on our Never List.

WANT ONE FOR FREE? I mean, who wouldn't?

Easy! Grab your girls, grab a bottle of wine, grab some of my time...and let's test out the mascara and other safe products!

I'LL GIFT YOU A FREE MASCARA and you'll earn other free and half priced items too! And, your friends leave knowing a little more than they did when they got there!

I'm currently filling my May and June calendar so grab an hour or so for some wine on the patio, and snag a FREE SAFE MASCARA!

Message me to schedule your date!

Beautycounter believes no woman should ever be harmed for making her own choices, living her own life, or showing her own beauty. Nothing is impossible.

Elanor Kralj (El)

Senior Consultant


Beautycounter is a disruptive beauty brand dedicated to radical transparency. Our mission is to get safe products into the hands of everyone.