IE Online Seminar

Lawyers' Management Program


Strategy during changing times: turning competitive challenges into competitive advantages?


There is no simple strategic answer to law firms as they face both changing and challenging times. Each law firm needs to better understand the unique opportunities and challenges presented by the current changing market conditions. How best can it align its abilities with the current client needs.

In particular, the session will examine the extent to which innovation is a source of sustainable competitive advantage. And if so, what does a law firm need to do to become innovative:

  • What do we mean by strategy and what is the process by which a law firm can develop their unique strategy?
  • What are the competitive challenges which law firms currently face?
  • How can law firms turn these challenges into sources of sustainable competitive advantage?
  • Innovation as a source of competitive advantage – be that through internal orchestration or through new services? How can law firms become innovative?

Whether or not you can ‘attend’ either of this forum [and we hope you will] you can find further details of the Lawyers' Management Program 2014 on


Monday 2 December 2013, 19.00 Continental European Time [18.00 GMT].


This is an online event, Register below and get connected.


Click on this link and Register for the webinar, You will be receiving an email a few days before the beginning of the seminar with all the details on how to log in.

Faculty for this Event

The following members of the LMP faculty have prepared the session and will develop the topic with participants.

Please see their details below:

Charles Martin

Charles joined the firm Macfarlanes in 1983, became a partner in 1990 and Senior Partner in 2008. Charles works principally in M&A and private equity, acting for sponsors and corporates. Much of his work is cross-border in nature.

He is rated in the top tiers of the most highly recommended M&A and private equity lawyers in the UK by the leading directories including Chambers. Clients look to him particularly for strategic counsel and tactical input on a wide variety of legal matters including M&A negotiations and litigation.

Reena Sengupta

Reena is an expert analyst of innovation within the legal profession. With a fifteen-year history of groundbreaking research and reports, many of her projects have begun to change the commercial legal profession. She founded RSG Consulting in 2001 to give research, writing and consulting services to the legal profession. She is a regular contributor of feature articles to the Financial Times and founded their annual Innovative Lawyers Report.

Stephen Blundell

Stephen is an expert in developing and implementing competitive strategy, thought leadership and business development programs. He has considerable experience of working as a consultant with the senior management of many of the world's leading firms in the professional and financial services sectors. He has advised four of the Magic Circle law firms, three of the Big 4 accounting firms as well as leading players in the property, banking and insurance markets.

Moray McLaren

Moray is a Senior Consultant at Kerma Partners. He has been working with professional service firms and particularly law firms since 1995 gaining experience across Africa, Asia, Europe, Latin America and the USA. Moray continues to write widely on law firm management, chairs a successful series of master classes for law firm leadrs, and is a regular conference speaker. Moray is the Co-Program Director of the Lawyers' Management Program and will be moderator of the online session.

IE Law School

Discover a different way of understanding law that prepares you for the world, whatever it may be.

IE in 162 seconds!