Q1LeaseStar SEO Industry Update

Google Announces Panda has Become Part of the Core Algorithm

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A Friendly, Hello From Your RealPage Digital Marketing Advisors

Your RealPage team stays up-to-date on the latest trends in the multifamily industry and SEO to ensure your overall digital marketing is a success. With that said, this quarter, we would like to highlight Google's recent announcement of Panda becoming a part of Google's core algorithm.
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Panda & Google's Core Algorithm for Organic Ranking

What is Google’s Core Algorithm?

The core algorithm is the name for all the factors that Google uses to determine the quality of a website. The current Google Core Algorithm contains over 200 ranking factors, the presence of these factors on a website are considered your SEO signals and helps to determine overall rank of your website. These factors range from domain to the presence of keywords in your title tag.

What is Panda?

Panda was an algorithm update originally introduced in February of 2011 to help target websites that were considered “low quality or thin”. This meant that if a website had a high ratio of ads versus content on their site or the site had content that was of low quality, it would return lower in search results compared to sites that had full, high-quality on page content. Some factors that would make content on a site low-quality are:

  • Content not pertaining to the theme of the site
  • Poorly structured content
  • Poorly written content (spelling, grammar, run-on sentences, keyword placement that does not flow)

Google would roll out updates to this algorithm sporadically over the next few years.

What does this mean?

Now that Panda is part of the overall algorithm Google uses to determine ranking on a site, high-quality on page content is more important than ever. This means that you want on page content to be relevant to the overall theme of your website and you want it to contribute relevant information to the page that it is on. Using local signals also help with the quality of the content on your site. What is nearby that is well-known and would benefit your target audience? Lastly, it’s important the content on your site flows well, is written well, contains a good consistent structure, and is relevant to your site.

Digital Marketing Solution

LeaseStar SEO Services involve in-depth research and web analysis to produce top performing apartment websites. Utilizing industry resources, state-of-the-art SEO tools, social metrics and more, we’ve built some of the best performing property portfolio sites on the internet—and we can do the same for you!