3.01 7 Functions of Marketing

By: Haleigh Hulin

Marketing-Information Management

Obtaining information needed to make sound business decisions.

Product/service Management

Concepts and procedures necessary to obtain, develop, maintain and improve a product or service mix in response to market operations; where a product is sold.

Promotion

Communicating used to inform or remind people about a business's products; involves persuading customers to purchase a product.

Selling

Determining customer needs and wants through planned, personalized communication intended to influence purchase decisions and ensure satisfaction.

Distribution

The transporting storing and handling of goods on their way from the manufacturer to the consumer; includes the decisions abot where to sell a product.u

Pricing

Determining a value to charge for goods and services; consider cost and what consumers are willing and able to pay.

Financing

Obtaining money needed to finance the operation of a business; bank loans and offering credit to customers

Haleigh Hulin

Thursday, Oct. 8th, 9pm

Lexington, NC, United States

Lexington, NC