BVLGARI
By Rachel Hui He
Brief History of Bvlgari
Bulgari, a 130 years of legendary Italian jewelry and luxury goods company was founded by Mr. Sotirios Bulgari (1857–1932) in 1884 in Rome. With passionate skill and vision, he set the state for Bvlgari to become a permanent emblem of Italian excellence. The beautiful creations and audacious designed jewels was soon recognized by the high-society for their powerful opulence , rich colors, sense of volume and purity of form. In 1950's and 1960's the brand had caught attention of world elite that featured names as Audrey Hepburn and Elizabeth Taylor. Richard Burton once said that Elizabeth knew only one Italian word, that is "BVLGARI". In 1970's Bvlgari opened stores in New York, Geneva, Monte Carlo and Paris. 1977 the now-iconic time piece - Bvlgari Bvlgari - was launched. Today Bvlgari own its Jewelry-making Atelier in Italy and watchmaking Atelier in Switzerland. Although the company made a name for itself with fine jewelry, today it is a global diversified luxury brand that produces and markets several product lines including high fashion designer fine jewelries, watches, fragrances, leather goods, accessories, international luxury hotels and resorts. In 2011 Bvlgari joined forces with the luxury group LVMH to carry on its glorious heritage to continue the journey of exceptional quality, innovative style, impeccable craftsmanship and services.
Examples of BVLGARI Product
Serpenti - The collection that forms a bridge between Bvlgaris heritage and contemporary design
Eternal Promise
B.Zero1 Collection
Diva Collection
Save the Children Collection
Cracodile Skin Hand Bag - Isabella Rossellini Collection
Python Skin Hand Bag - Monete Collection
Ladies Dimond Watch -Serpenti Collection
BVLGARI Business Structure and Marketing Stratiges
http://us.bulgari.com/about/about_bulgari.jsp?cat=cat00105#editorial_01.jsp?cat=cat00112
For online jewelry shopping : http://us.bulgari.com/department.jsp?cat=cat00002
For shopping watches online: http://us.bulgari.com/department.jsp?cat=cat00003
BVLGARI Global Locations
Bvlgari Hotel at Indonesia
Impeccably Bvlgari
One of the best hotels in the world
A Corner of Bvlgari Boutique in Japan
Bvlgari Bridal Window in Singapore
Bvlgari Flagship Store in New York
BVLGARI Pricing Structure
BVLGARI NEWS
BVlGARI IS ON SPOT LIGHT: Bvlgari Watches are Back
http://www.watch-insider.com/news/baselworld-2014-interview-with-jean-christophe-babin-ceo-bulgari/#
Bvlgari CEO: Jean-Christophe Babin
Store Music: Chopin - Nocturne in e-flat major op. 9 no 2
BVLGARI VISUAL MERCHANDISING
Christmas 2012 decorations of Bvlgari flagship store in New York
Amazing design and attractive facade! The designer used lights and crystal glass to form the shape of snake on the glass storefront at the Holiday season. The design is so interesting, prominent and inviting. It create the ambiance of true luxury before your walk into the building. This design has double meaning: Serpenti Design necklace of BVLGARI (to attract and encourage people to buy jewelry for their loved ones as Holiday gift) and 2013 is Chinese Luna New Year of Snake. This same design was used in Shanghai China in 2013.
Bulgari Window in Japan
Vitrine RG: Bulgari
Closed back window: Designer used color, geometry and light to create a diamond like facets and shine. It enhanced brand's image - as Bvlgari is famous of its fine jewelry - yet, it magically catches your eyes on the displayed hand bags. Bravo! Beautiful design!
BVLGARI 5TH AVENUE WINDOWS
BVLGARI Open Back Window
The Shadowbox Window in Tokyo BVLGARI
Shadow Box Window in Paris Bvlgari
The use of ceramics is well-rooted in the company’s extensive creative tradition. A high quality material, known since antiquity as “white gold”, porcelain has a great affinity with the world of jewellery and in 1993 played a major role in Bulgari’s Chandra collection creations which were entirely made out of ceramics. Chandra, which in Sanskrit means “moon”, links the magical light of these jewels to the magnetic fascination of the Earth’s satellite.
Final Message:
My sincere thanks to:
LVMH Fundamentals in Luxury Retail Training Program
Chinese-American Planning Council
Ms. Phyllis Shapiro - Professor of Parsons The New School of Design
My warm handshakes and thanks to my dear classmates who had given me so much support and help!
I love you all!
References:
The sources of the information and the pictures in the flyer are the following:
1.www.bvlgari.com
2.Youtube.com
3.www.soundcloud.com/muhamedibrahim
4.www.pinterest.com
5.www.watchonista.com
6.www.watch-insider.com
7.www.googlesearch.com
8.www.en.wikipedia.org