Search Engines
BIng.com
The general population benefits from using bing as it is a general search engine.
With a single Bing ad buy, you can reach 162 million unique searchers using Microsoft and Yahoo sites which account for 30% of total search engine share and over 6 billion searches a month.
Faroo.com
People who don't like spam pages benefit from using this.
Whenever a user visits a website, it is automatically indexed and distributed to the network.Business.com
People who are in a business or starting a business benefit from this.
It uses pay per click
fashion.net
People who work in fashion or are into fashion benefit from this.
It has had several mentions in the press
Yummly.com
Cooks benefit from this
It is also an mobile app