Industry Newsletter

Brought to you by the Cohen Career Center

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WHAT DOES MARKETING ENCOMPASS?

Marketing: all things related to promoting and running a business.

Many fields of marketing is research-based, including high-tech marketing.


A marketing researcher is interested in discovering the "whys" of marketing more than

the "hows." They play a integral role in forming a marketing campaign by focusing on

understanding consumer behavior and connecting it with consumerism.


In high-tech marketing, a marketer works with new technologies and products that improve

the world around us. Thus, a lot of research and development goes into the process.


To learn more about these career fields as well as other ones, you can access Vault (free for William & Mary students) to learn about job outlook, salaries, work environments, qualifications and more! To access Vault, go to Tribe Careers first. On the navigation menu on the left hand side, under Jobs, click on Vault Guides. Then search for any job position!

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UPCOMING DEADLINES & EVENTS

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Mock Interview Day

Friday, Feb. 5th, 12am

Cohen Career Center Interview Rooms

Looking to get prepped for interview season? Searching for a job or internship?


Come to Cohen and participate in a mock interview with one of our alumni or friends of the

college. Sign up on Tribe Careers for a time that fits your schedule.


All class years and all majors are welcome. Don't miss this great opportunity to practice your

interviewing skills. Sign up through the right hand shortcut menu 'mock interviews' on

Tribe Careers.


https://wm-csm.symplicity.com/students/index.php?mode=list&s=jobs&ss=jobs

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Edelman New York Summer Intern Program Application

Monday, Feb. 1st, 12am

This is an online event.

Edelman New York’s exciting summer intern program is a full-time, 10-week paid internship from June to August open to rising seniors and recent graduates, designed to propel your

career in public relations and digital marketing in the ever-changing arena of

communications marketing.


Interns are selected to work in a specific practice area for the length of the program. In

addition to receiving direct mentoring within their practice area, interns participate in

weekly trainings and workshops to expose them to other practice areas and enhance their

communication skills.


Qualifications:

 Must have good organizational skills and the ability to adapt to new conditions,

assignments, and deadlines

 Must have solid knowledge of MS Office Suite

 Superior verbal and written communication skills

 Demonstrated strong leadership capabilities through extracurricular activities

 Demonstrated creative thinking through projects, coursework, or activities

 Familiarity with the public relations, digital marketing, or communications discipline

through past coursework, other internships, or personal experiences

 Knowledge of CisionPoint is preferred


Additional Information:

 Interns are paid $12.50 per hour, and are eligible for overtime

 Edelman does not provide any form of housing or transportation reimbursement

 Only individuals who are authorized to work in the United States will be considered

 Candidates must complete the online application, including pre-screen questionnaire


APPLY: The application will be open only during the month of February 2016 on the

Edelman Career website. Once you submit your application, it will be reviewed by the New

York Recruitment team. You will be contacted directly if your application is selected for

further consideration.

2016 Spring Career & Internship Fair

February 12, 2016 12:00 pm - 4:00 pm at Sadler Center, Tidewater A&B


Join us for the 2016 Spring Career and Internship Fair! Come prepared with your resume and professional attire. Peak recruiting for marketing jobs and internships tend to occur during the spring semester, so make sure to attend!

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CAREER TIPS

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