ENG 2D0 - Culminating Assignment
Public Service Announcement
The Task
In groups of two or three, you will create, film and edit a video Public Service Announcement (PSA) with sound to promote an action on one of the social justice issues that was addressed in one of your persuasive speeches.
This PSA should be 1:30-2:00 minutes long.
This PSA project will be worth 15% of your final
Your library period to learn about 21st Century Technology tools to help you and your group create your PSA is scheduled for May 9th.
You will likely need additional time outside class to finish this project if you want to receive a Level 3 or 4.
Your work periods will be from Jan. 14-18 in –class. You will likely need additional time outside class to finish this project if you want to receive a Level 3 or 4.
Your five to seven minute presentations will take place from Jan. 21 and 22.
What is a PSA?
What is a PSA?
It is a commercial aired to promote the social issue of a non-profit organization. It follows many of the same principles or techniques of for-profit advertising – remember your Grade 9 Media Study Unit? For this reason, consider the following tips:
- Use emotion
- Make it personally relatable
- Identify the organization
- Focus on one core, or key message
- Be persuasive - consider your rhetorical devices!
The goal of a PSA is to get the audience to ACT (i.e. drop off the food at the food bank, buckle up babies in car seats properly, etc.)
Questions to ask about your speech topic (or a specific aspect of your speech topic):
- Is this message important enough to broadcast?