Optimize Patient Recruitment
Through Skillful Market Research
A rare market research agency with the experience to understand YOUR business...
At MSP ANALYTICS, we have completed over 30 research assignments related specifically to patient recruitment for clinical trials. We understand many of your concerns and what keeps you up at night. Here are a handful of ways we can help:
Patient Centricity
Dig deep into what prospective trial patients are thinking and feeling through expert qualitative research and survey design
- Understand the emotional experience surrounding their disease and current therapy
- Get insight into patients' unmet needs in their own words in ways that will communicate to Sponsors your company's commitment to patient centricity
Feasibility
How are patients likely to react to details of a protocol?
- Which I/O criteria will be most challenging for you to deal with?
- What motivates or deters enrollment the most (test procedures, visit frequencies, etc.)?
- Can patients reliably self-report current medications/ dosages or symptoms?
When it comes to feasibility, forewarned is forearmed!
Retention
At MSP, we understand that recruiting patients is only half the battle. We can help you understand the drivers and barriers to staying enrolled in a given trial. For example, we have studied patients' reactions to:
- Debit card payment programs
- Automated reminder calling programs
- Gift catalog options
- Travel reimbursement levels
- Novel programs
- etc.
MSP has research capabilities both in the US and Globally, and has recently completed patient research in: Type 2 Diabetes, CHF, IBD, Atopic Dermatitis, Pediatric Asthma, ADHD, AFib, COPD, Lupus, Atherosclerosis, others.
Corporate Research
At MSP, we also research attitudes among key Sponsor and Site personnel to:
- Understand and reinforce your own competitive positioning and messaging in the marketplace
- Understand Sponsors' buying process & decision criteria for recruitment/retention services
- Evaluate new corporate promotional materials
- Understand Site-level (e.g. workflow, financial) barriers to screening your referrals
- Provide an independent and impartial assessment of draft creative materials provided by your agency
- Meet many other business objectives