CARE
Caring - Anti - Racist - Experts
Our mission statement
History and Background
2. The sports and racism issue over the last few years
3. This occurs because sports teams are becoming more multiracial
4. Lots of people believe that some people of different ethnicities should or should not be allowed to play.
5. Also, in the case of black people, people say things like "oh he's got hops", or "you can dunk right?".
6. This is a major problem because this leads to violence, murder, suicide, or other major problems.
7. These racist people tend to be the fans of the sporting teams.
8. The US is majorly impacted by racism, since their are many different ethnicities in it.
9. Many racist comments are targeted towards, African Americans, Hispanics, and Asians.
10. Stereotyping is related with racism too.
11. Many people like Nelson Mandela, and Martin Luther King Jr. are two examples of people that fought against racism.
12. When people of popularity like them stand up for others, it causes others to pitch in or help others
13. As a company, we try to be like these people
14. Our goal is to be world wide as a company that fights against racism.
15. A popular racist act was Hitler and the Jews during World War 2
The Solution
Targets
Our Psychographics are someone who is committed to sports but is suffering from racism
Awareness for this issue
Competitors
2. Bellin - there are athletic trainers there and they also deal with sports