2015 In Review
By Rohan Shah Intro To Marketing Pd-1
3 Companies That Distinguished Themselves in 2015
Adidas
Adidas had a big year signing NBA superstar James Harden to a 200 million dollar lifetime deal. They also sold a select series of shoes by Kanye West, which instantly sold out.
Bose
Bose had a big year because they got a large sponsorship from the NFL. They also expanded there market overseas to Asia. This will allow them to sell to more people and grow as a company.
Apple
Apple released 3 products last year, the Apple Watch, iPad Pro, and the Iphone 6s, this sent Apple stocks to an all time high, they are expected to go even higher in 2016 with the release of the iphone 7 and new macbook.
2 Best Products of 2015
Amazon Echo
Amazon Echo is a wireless virtual assistant. It works by voice command. It can help with everyday activities like planning events and organization.-
Apple Watch
The Apple Watch will revolutionize the Smart-Wear industry forever. With its durable design and useful functions it made a splash in 2015. It was the first new product that Apple has made in 4 years.
2 Worst Products in 2015
Google Glass
This product had a lot of Hype coming into 2015, with thoughts of commercial sale possible. Though, many of the explorers who paid 1500 dollars acknowledged the many flaws in the device. It was discontinued this year.
Sony Walkman NW-ZX2
Sony had tried to make a comeback with this classic music playing device, but at a price of 1200 dollars, there would be very few people willing to pay for this product.
Top 2 Movies of the Year. How were they marketed?
Star Wars: The Force Awakens
Amount Grossed: 1.5 Billion Dollars Worldwide
Projected Gross: 3 Billion Dollars (Box Office Only)
Jurassic World
Amount Grossed: 1.24 Billion Dollars Worldwide
Why?
Both of these films had previous successful movies that had multiple spin-offs. These films increased nostalgia in many people, young and old. This film had much of its advertising from people who wanted to experience their childhood once again.
Top 2 Musical Artists
Taylor Swift
Taylor Swift had the best year of her musical career in 2015, she had 4 of her songs on the Billboard Top 10. She also went on a tour around the United States creating a good atmosphere in the cities she visited. She posts daily to her 70 million twitter followers. She was also endorsed by Coke-Cola.
Adele
Hello....Its me! Adele burst onto the music scene with her return song "Hello". It was an instant hit that went to #1 on Billboard's, Top 10. She has 25 million twitter followers and she frequently responds to her fans. She was also endorsed by Coke-Cola.
Top 5 Songs of 2015
5. See You Again, Wiz Khalifa FT Charlie Puth
4. Love Me Like You Do, Ellie Goulding
3. Take Me to Church, Hozier
2. Cheerleader, OMI
1. Uptown Funk, Mark Ronson FT Bruno Mars
Cite: "The Official Top 40 Biggest Songs of 2015 Revealed." The Official Top 40 Biggest Songs of 2015 Revealed. N.p., n.d. Web. 04 Jan. 2016.
My New Year Resolutions
Personal Improvement
I want to 4 days a week instead of 3 and for 1 hour longer.
Family and Friends
I want to help out more around the house.
School and Outside World
I want to get a better grade in Chinese.