By: Kalee Scharrer

Why is marketing so important?

The heart of your business success lies in its marketing. Most of your business depend on successful marketing. The overall marketing covers advertising, public relations, promotions and sales. Marketing is a process which a product or service is introduced and promoted to potential customers.

What exactly is marketing?

The total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling.