Retailing Online
`Rue21`Crocs` Journey's` Miss A` Vans Outlet`
Brick-and-Click Flashy displays, good-looking models, wide varieties,and discounts and deals Pairing a shirt a customer wants to buy with a pair of jeans that really compliments the outfit Encouraging customers to buy the eyeshadow pallet with more available colors Both online and in-store have trendy signs or posters and flashy displays In-store is probably more successful because they have sales racks that sell items for around $3-10 a piece I think they’d be less successful because they aren’t very good at getting the word out that their store exist
- Brick-and-Click
- Logo, appealing to comfort, accessories
- Convincing customers to accessorize their crocs with jibbitz
- Encouraging customers to buy the "boot" crocs because they are more protective
- Both appeal to comfort and design
- In-store is probably more successful because customers can actually try on the shoe
- I think they'd be less successful because it's hard to buy shoes online when you don't know exactly how they fit
- Brick-and-Click
- Staying on trend, constantly producing new products, pop culture
- Selling a pair of Marvel converse with a Marvel backpack
- Trying to sell the more expensive high tops instead of low tops
- Both in and online stores are pretty straightforward and have variety
- Journey's is a pretty well known store, so I think it's a tie between in-store and online success
- Brick-and-Click
- Everything $1, cruelty free, trendy
- Trying to sell a makeup bag along with the makeup a customer is purchasing
- It's difficult to up-sell at this store because everything is $1
- Both are trendy, organized, and flashy
- Both are successful because of the price
- In-store you can test the products, while online you don't have to deal with the jostling of other people
- Brick-and-Click
- Trendy, edgy, flashy
- Trying to sell a skateboard along with shoes
- Encouraging customers to buy a hoodie instead of a t-shirt because it's more expensive
- Both are successful because the brand is well known
- I think it would be as successful if it was only an online store