Retailing Online

`Rue21`Crocs` Journey's` Miss A` Vans Outlet`

  • Brick-and-Click

  • Flashy displays, good-looking models, wide varieties,and discounts and deals

  • Pairing a shirt a customer wants to buy with a pair of jeans that really compliments the outfit

  • Encouraging customers to buy the eyeshadow pallet with more available colors

  • Both online and in-store have trendy signs or posters and flashy displays

  • In-store is probably more successful because they have sales racks that sell items for around $3-10 a piece

  • I think they’d be less successful because they aren’t very good at getting the word out that their store exist

  • Brick-and-Click
  • Logo, appealing to comfort, accessories
  • Convincing customers to accessorize their crocs with jibbitz
  • Encouraging customers to buy the "boot" crocs because they are more protective
  • Both appeal to comfort and design
  • In-store is probably more successful because customers can actually try on the shoe
  • I think they'd be less successful because it's hard to buy shoes online when you don't know exactly how they fit
  • Brick-and-Click
  • Staying on trend, constantly producing new products, pop culture
  • Selling a pair of Marvel converse with a Marvel backpack
  • Trying to sell the more expensive high tops instead of low tops
  • Both in and online stores are pretty straightforward and have variety
  • Journey's is a pretty well known store, so I think it's a tie between in-store and online success
  • Brick-and-Click
  • Everything $1, cruelty free, trendy
  • Trying to sell a makeup bag along with the makeup a customer is purchasing
  • It's difficult to up-sell at this store because everything is $1
  • Both are trendy, organized, and flashy
  • Both are successful because of the price
  • In-store you can test the products, while online you don't have to deal with the jostling of other people
  • Brick-and-Click
  • Trendy, edgy, flashy
  • Trying to sell a skateboard along with shoes
  • Encouraging customers to buy a hoodie instead of a t-shirt because it's more expensive
  • Both are successful because the brand is well known
  • I think it would be as successful if it was only an online store