You had me at Long Lash!


Announcing our biggest product launch known to date! It is something the Beautycounter team has worked tirelessly on for years with the goal in mind of not sacrificing efficacy for safety. We deserve to feel beautiful without putting our health at risk.
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Safer and High Performing? Impossible?

They said it couldn't be done, they said it was impossible to create a safer mascara that was high performing, they laughed at our idea. Our team worked for more than three years to invent a formula that met our high standards for safety and performance. A lot can happen in three years, a lot can happen when women lock arms.
Beautycounter 100 Lashes

Let's do the math...

4 organic ingredients + 3 years in development + 2 U.S. Laboratories + 1 custom wand+ 0 questionable ingredients = A safer, better beauty innovation for fantastically long lashes!

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Safety Works

Other cosmetic brands commonly use ingredients in their mascara formulation that have been linked to adverse health effects, including cancer. Propylparaben, butylparaben, and butylated hydroxyanisole (BHA) are presevatives commonly used in mascaras that can mimic estrogen and there is strong evidence that they can, in fact, disrupt hormone function. The U.S. National Toxicology Program has also classified BHA as a potential carcin ogen. Another common preservative, quaternium-15, may release formaldehyde, a known carcinogen, into the formula. Polyethylene glycols (PEGs), such as the emulsifier PEG-30 glyceryl stearate, can be contaminated with the known carcinogen 1,4-dioxane.

Share your love for Beautycounter

It's really that simple!! I will come by, you have 3-4 friends over for an hour to learn more abut Beautycounter and our mission and I will take care of the rest. You don't have to worry about a thing. It can be a simple conversation over coffee, or wine, and you can even have the kiddos around.

As a gift for hosting in the month of May, you will not only be receiving some very generous perks from Beautycounter but you will also be getting our brand new MASCARA from me!!!!

So let's set a date!

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We are so much more than meets the eye...

As we kick off May with this exciting milestone we are also headed to Washington DC to continue working for change on a national level. Consultants from each state will meet with Congress to advocate for stricter and more health-protective laws in the beauty industry. Stay tuned for a report on how that goes!
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Our skin is our largest organ and it is permeable...

Think about this... When you put on a birth control patch, it prevents you from getting pregnant. When you put on a Nicotine patch, it curbs your cravings for a cigarette. When you put on an ADHD patch, it helps a person focus. So what really happens when you put on 12+ products a day with hundreds of ingredients? Consider swapping out even just one product and you are eliminating a significant portion of the toxic burden on your body.
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