Ben & Jerry's
Who doesn't love ice cream?
Almost everyone has heard of Ben and Jerry's ice cream, and most of those who have heard of it have tried it. And then most of those who tried it have liked it...but what about Ben and Jerry's presence on social media?
What Ben and Jerry's Does Well on Social Media:
What Ben and Jerry's Needs to Improve on in social media:
And what could possibly be better than ice cream?...
4Cs and how Ben and Jerry's uses them:
Ben and Jerry's is very creative when posting about their products. They often post videos with tutorials on how to use their ice cream to make other creations.
Curating: Does the user post things that show how they really care about their customers?
Ben and Jerry's annually hosts "Free Cone Day", when at participating stores costumers can get an ice cream cone for free. Thus showing Ben and Jerry's giving back to the community and to those who may not be able to afford their ice cream otherwise.
Connecting: Does the user show how they are a part of a bigger cause? Do they partake in community outreach?
Ben and Jerry's had done a lot of work with voting registration and trying to get people, who may not have otherwise, vote.
Culture/Community: Does the user attempt to target a specific culture or group in society?
Ben and Jerry's does not target a specific culture or group in society, after all everyone likes ice cream right?