Applicasa
Virtual Store Management Platform
Mobile game facts #8 - Your Game Is Being Used By Bigger Games!
Games use ads of other games to generate revenue.
Those ads are killing your game from within, VIP users are leaving your game to play those games in the ads, what can you do to prevent this ? Use Applicasa!
Zombie users
These users will never buy anything!
Target them and only them with ads or cross promote them to a different app.
Perhaps these users will by flowers to their wives for a pack of golden coins - use offer walls to monetize them as well.
Tourist users
These users will buy once or twice in their life time
Target these users with in-game deals on items they already have purchased before or have a need for in order to pass the next level.
VIP users
These users are your Heavy spenders
You'll need to give these users a special treatment and offer them rewards for the most expansive items. You don't want to show ads to these users, and make them go to another app that is not yours.