Instructional Technology Smackdown
TR Elementary 1/19/15
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Logos Used in This Newsletter
The fair use or nominative use of a logo is recognized for purposes of description and identification. A newspaper, for instance, can incorporate a corporate logo in an article about a company’s annual report. Trademark allows an author of a nonfiction work to use a trademarked logo only to describe or identify the product or service of the company it represents. It might not be considered fair use, for instance, for a book on the general condition of the auto industry to incorporate only the logo of Ford Motor Co., on its cover. An article on the release of a new product using the logo of a competitor is even more likely to be found an infringement of trademark. Actual findings of infringement are left to the courts.