Welcome to Beautycounter

Getting safe products into the hands of everyone


For the past eleven years I have committed my time to raising my family, volunteering in schools and generally settling in to a new country. Now I feel it is time for a change. My children are growing more independent and I have more time to focus on myself and explore new opportunities. Little did I know that I would find such an exciting opportunity through The Dailey Method. The Dailey Method loves to promote good health through awesome workouts, clean eating and more recently an amazing skin care and make up brand, Beautycounter.

The Beautycounter mission is to offer fabulous products which avoid the use of potentially harmful ingredients; more than 1300 of which have already banned throughout Europe. In fact the Beautycounter 'no' list contains 1500 ingredients, many of which are widely used in skin care and make up products throughout the United States. Beautycounter's aim is to make the safest skincare and makeup product possible.


For someone with sensitive skin, who, since moving to the U.S. has been consistently bothered by skin problems, Beautycounter screamed out to me. These products did not contain a single irritating ingredient that my dermatologist had advised me to avoid. I could confidently use them without fear of further damage to my skin. I am in fact so impressed with this skincare line that I I have joined the mission to promote these elegant, effective and more importantly, SAFE products and share the message of simple ways in which we can be healthier. After all, it's not just what you put in your body but what you put on it too!

Beautycounter is not boring and bland like the few safe products that I did manage to find. It is luxurious, stylish and such a pleasure to use.

I am so excited to share Beautycounter with my friends and hope you will support me in my new venture.


Beautycounter has gained a strong following! We have celebrities such as Gwyneth Paltrow, Reese Witherspoon, Heidi Klum, Mandy Moore and Connie Britton swearing by our product. We have also been featured in InStyle, Allure, W Magazine, Self, People, The New York Times, Inc. Magazine, on MSNBC, Fox News, Huffington Post and more.

As a direct to retail company, you can purchase from a consultant such as myself, but J. Crew and Gwyneth's GOOP site love us so much they are also carrying some of our products! Here's a one page press summary: http://bit.ly/1UcCgUl

Below are a few of my favorite press links:

Goop -- http://goop.com/the-9-best-clean-face-oils/

Fox Business News

Well + Good


Inc. Magazine


If you would like to know more about Beautycounter or host a social, please contact me. You can shop our amazing line at www.beautycounter.com/zoeshepherd.