Question 4

Who would be the audience for your media product?

The audience for my media product would be...

Indie Rock fans aged 15-35. People who like just Indie Pop music would also like my magazine, as well as people who enjoy Rock music. However, the majority of my audience would be people who love Indie Rock music... like me!


"I think the front cover's style is very unique and I like the style and layout of the page. The main image works well with the text and nothing is overshadowing the other. The picture is high quality image and the text size perfectly fits the boxes around it, to make the magazine look more professional."

"I like how the double page spread is linked with the main photo. I think they house style works really well and gives it a sense of professionalism. The text is played out well and the questions are bolded to give the article more style. The bolded questions also make it easier for the audience to read."

"I think the contents page is very well presented. The black, red and white combination works well together. Additionally I think the black and white photo's bring the page together and it really fits the style I think Heather is going for. The menu strip down the side is well spaced and the white background makes the text look a lot better and more spaced rather than if it had a solid black background."

-Will Meikle

"I think the masthead on the cover page stands out on the cover page and links well with the rose and the headline. The overall theme of the pages is well thought out and makes the pages look like they belong to the same magazine."

"The contents page overall has a good style and most of the images are monochrome which links with the double page spread. It is well laid out and the text size is just right to be able to read."

"The article on the double page spread is a good length and leading text introduces this well. The feature article photo has been taken and laid over the text on the opposing side which blends the two pages together."

"Overall, I think that this magazine is really good as all pages are linked in some way and the items on the pages have been positioned well."

-Shannon Clements

Readership Profile

A previous post in my blog was called 'Readership Profile'. It was a collection of facts and photos about the Indie Rock genre, based around the NME audience. I created it before I made my music magazine so a few things have changed.

I started off by basing my magazine on NME, but I then decided that I would rather base it on the style of Q magazine but with an Indie Rock twist.

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Social Grades

My magazine would be appropriate for the social grades: B, C1 and C2 because they are the kind of people who would associate with being Indie Rock but also have the money to buy the magazine due to the fact that it cost £3.50.

Definition of social grades: The NRS social grades are a system of demographic classification used in the United Kingdom. They were originally developed by the National Readership Survey to classify readers, but are now used by many other organisations for wider applications and have become a standard for market research.
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Needs Driven - 15%

Based on my previous blog post 'Questionnaire', I found that my audience was under the 'Needs Driven' psychographic profile.

Here is a definition of the 'Needs Driven' profile:

These are people that buy on impulse and instinct, depending on what they need at the time.

There is little planning and things are bought as they are required.

The interesting part is that, even though this part of the population is frequently poor, they will often buy goods at a surcharge because instead of doing the weekly shopping trip to the supermarket where things are cheaper, they will buy things last minute at the corner store.

Another curious thing about this group is that they will frequently flash large amounts of money around, even if it is only a bundle of one dollar bills with a twenty on the outside to make it look good. In this way, there is a bit of emulator there, but they are not trying to emulate anyone in particular, they only want to prove that they have money.

And to follow along the same line, when they do have a bit of money, they will spend it instantly on something, throwing a party, inviting their friends for drinks or dinner. From what I understand, the psychological motivation behind this is that they believe that if they do not spend it now, then it won't be there later.

If you want to talk to this group to sell them something, it's quite easy, you simply use fear.

Impulse buying on late night television that runs along the lines of "take advantage of this great offer because it will never come again and you and your friends will hate you forever for being such a loser and you will forever be poor and insignificant! have your credit card ready and call 1-800... ".