Consumer Market- Consumers who purchase good and services for personal use.
Organization Market- Also called "Buisness to Buisness" this includes all buisnesses that buy products for use in their operations.
Market Share- A company's percentage of the total sales volume generated by all companies that compete in a given market.
Target Market- The group of people most likely to become customers identifying for a specific program.
Customer Profile- Information about the target market such as age, gende,r income level, marital status, ethnic background, geographic residence, attitudes, lifestyle, and behavior.
Marketing Mix- The four basic marketing strategies called the four P's: Product, Place, Price, and Promotion.
Consumer VS. Organizational Markets
Place- Choosing how and where to sell the product.
Price- Choosing the amount of money needed to exchange for the product.
Promotion- Choosing how to spread the word of thae new product.