Persuasive Techniques

Bandwagon

Michael Jackson Pepsi Generation
In the ad Michael Jackson Pepsi generation the message that is being given is that if you aren't drinking Pepsi you are missing out on the new cool thing to do. This is a representation of the persuasive technique referred to as the bandwagon technique. The bandwagon technique is used to persuade lots of people to join or do the same thing, Pepsi wants us to buy their product and be "cool" like the people in their ad are portrayed to be. In my opinion I feel like this ad is targeting youth heavily in that the entire ad is based around children. The ad is saying if you wanna be fresh like these kids (and/or Michael Jackson) you should make sure you are drink Pepsi. As rediculous as this ad seems it is very effective making children all around the would want to be a part of the new generation and drink Pepsi.

Humor

In the commercial "Doritos Angler" the message that is being given is that Doritos are so good they will bring a fish from water. This is a representation of the humor persuasive technique. The humor technique is used to grab the viewers attention with comedy. In my opinion the target audience can not be narrowed down to one group because the comedy that is being used applies to multiple people. Also I feel that is ad isn't nessicarily supposed to have an effect on people. This ad doesn't explain anything about why or why you should not purchase Doritos it is simply their to be funny, therefore this ad is not effective.

Individuality

In the "official asus commercial " the message that is being given is that the intel computers are very unique and meant for the individual. The persuasive technique that is being used is know as the individuality technique. This ad builds people up telling them that it is okay to be an individual and what better way to express yourself than to purchase their very unique computer. I feel that this commercial is targeting students between 18 to 20 years old mainly because that is around the time that you start becoming an adult and can make your own set decisions. I my opinion I think that this ad is effective, it makes people feel (or want to feel) Important and buy their product.

Name-calling

In the old spice commercial the message that is being given is that if you you are not using old spice you probably smell bad. The persuasive technique that is being used is refereed to as name-calling technique where if you are not using old spice you are lame. The target audience of this commercial would be focused to men of all ages and it is intended to make the viewer buy old spice and stop smelling like garbage. I personally think this ad is effective because who wouldn't want to smell good? Also this ad promotes good hygiene which is very beneficial to the world.

Plain folks

In the LeBron James Samsung Galaxy commercial the message that is being given is that if you want to be like LeBrons family you should buy the phone that he uses. The persuasive technique that is being used is known as the plain folks technique. This technique is designed to attract the "average" person and make them want to sympathize with them and buy their product. This commercial is trying to target your average joe who just wants to go with the flow and get the next best thing. People like seeing how happy an althelete is with his family and with his phone, it makes them want to have a new phone and be happy as well making this add very effective.

Product comparison

In the Adams pet care products commercial the message that is being given is that you should get Adams pet care products because they are better for your animal. The persuasive technique that is being used is called product comparison. This technique basically compares two things where one item is better and then it explains why that item is better. This commercial is primarily targeting pet owners or people who are planing on purchasing a pet. People want to see what's in their animals food before they purchase therefore this ad is very effective.

Purr words

In the words hurt bullying commercial the message that is being given is that bullying g is bad and needs to stop. The persuasive technique that is being used in this commercial is called purr words. Purr words are used to have a positive, or emotional effect to the viewer making them feel a certain way about the topic. Watching the girl getting verbally bullied in the commercial surely has an emotional effect on the viewer. I feel that this is an effective commercial because it grabs the viewers emotions making them not want to bully people.

Reward

In the coke rewards commercial the message that is being given is that if you want to be fast and cool like the nascar racers you should drink coke. The persuasive technique that is being used is the reward technique. This technique is used to give the viewer some idea that they will be rewarded if they purchases this product. I feel that this commercial was rage tend towards hicks all around the U.S. Because nobody else cares about nascar. This is effective but it is only directed toward one group of people.

Security

In the brinks home security commercial the message that is being given is that if you don't have home security you could get robbed an no body would know. The persuasive technique that is being used is the security technique. This technique makes the viewer feel or want to feel safe after the have made the purchase, scare tactics can be used. This commercial is mainly directed to home owners who want to keep their family safe. The security method is an effective method because it provides an example of what would happen if you didn't have their security and makes you want to purchase the product.

Slogan

In the education connection commercial the message that is being given is that if you use their online program they can set you up with an online college that works for you. The persuasive technique that is being used is called the slogan technique. This technique basically tries to lure the viewer in with a catchy song or phrase. The education connection commercial can be directed to anyone that is out of high school however I feel that it is mainly directed to 18 to 19 year olds. This add is effective because it has a catch slogs that make the viewer want to go back to school. It almost makes it seem too easy to get an education.

Testimonial


In the Katy Perry proactive commercial the message that is being given is that if you want pretty skin like Katy Perry you should use proactive. The persuasive technique that is being used is celebrate endorsement. This is when a celebrate is a part of a commercial. This is probably direct to teen girls all over the nation. This add is effective because girls want to be pretty and Katy perry is pretty.