Be the predator not the prey!
Set your Digital advertising goals & make your presence felt
Facebook's PPC is $0.25 whereas Google's can be $100 but Who rules advertising?
Google's corner:
Google ads are great for reaching customers at the point when they are showing a high buying intent or to advertise content at a point when they’re conducting research. You’ll probably pay a bit more per click, but you know exactly what’s going through the searcher’s head whenever they see your ad.
Facebook's corner:
Facebook Ads offer powerful targeting capabilities and allow you to reach people who don’t even know your product exists which means they’re not searching for your solution or brand. This is great for generating more awareness, interest, and desire for your product. And last but not least, Facebook offers access to a very large audience at a very competitive price, and they’re retargeting option gives you even more control over who sees your ads and in at least some cases have been outperforming Google retargeting campaigns.Mayweather vs Pacquiao...Who do you bet on?
Thinker's Google
Google searchers are on a mission. They’re looking for something specific and want to find what they’re searching for. In the example above the searcher is intent on finding good deals on say! Amazon.
Drifter's Facebook
Facebook users have a different sort of hunger; they feed on updates, seek trends, follow pages, like entertainment & most of all use the portal based on feel. Facebook has mastered the art of engagement because it caters content based on your interests.
Anchor on the right platform & see your numbers sore high!
One of the biggest differences between Google and Facebook Ads is search intent. Google searchers are specifically looking for something while Facebook users are shown ads based upon their interests. Whereas Google has a pull marketing strategy, Facebook is about brand awareness.
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