Grapevine Mills Mall
By: Joey Swaim
Puma- Specialty
- Puma uses its brand name recognition and flashy displays to attract customers
- They can cross sell accessories for their clothing a shirt with pants etc.
- Puma can recommend an upgrade to the tier of their stuff like $60 to $100 shoes etc.
The Disney Store- Specialty
- Disney uses brand name recognition, exclusivity, and kid friendly displays to attract customers
- The cross selling possibilities are with similar movies Ex. if you buy a little mermaid toy you might want a prince toy
- For Upselling you could over packages instead of single toys Ex. a pack of 5 barbies vs 1
Finish Line- Specialty
- Finish lines advertises cheap prices and a wide variety of shoes in a single place
- You can cross sell socks and other accessories with the shoes
- The tiers of shoes based on the maker of the shoes can be the Upsell possibility
Claire's- Specialty
- Claire uses low prices, wide varieties, and clothing displays
- Claire's can cross sell outfits Ex. If you buy a shirt you might want the matching pants
- Up Selling the brand of clothing the look of the shirt etc.
Hot Topic- Specialty
- The unique taste of the store, the unique group that it is associated with
- Similar graphics Ex. If you like this band shirt like at this other one they released
- Unique shirts, Unique items for upselling