Valentines Day

Brooke Wyant

The history of Valentine's Day is obscure, and further clouded by various fanciful legends. The holiday's roots are in the ancient Roman festival of Lupercalia, a fertility celebration commemorated annually on February 15.Pope Glacious I recast this pagan festival as a Christian feast day circa 496, declaring February 14 to be St. Valentine's Day.It was not until the 14th century that this Christian feast day became definitively associated with love. According to UCLA medieval scholar Henry Ansgar Kelly, author of Chaucer and the Cult of Saint Valentine, it was Chaucer who first linked St. Valentine's Day with romance.The red rose is a traditional symbol of love and passion and has appeared in paintings, poetry and songs for hundreds of years. Sending a single red rose on Valentine's Day is usually understood to mean ‘I love you'.The money earned from all those flower, perfume, and candy sales can have powerful repercussions for the economy, especially the floral industries economy. The typical Valentines day client is looking for something red, pink and/or white. They almost always want the flowers to show how much they love and care for someone and they want their flower arrangement to be beautiful.

Valentine’s Day Statistics Data

Average annual Valentine’s Day spending $13.19 Billion

Number of Valentine’s Day cards exchanged annually 180 Million

Average number of roses produced for Valentine’s Day 196 million

Percent of Valentine’s Day cards bought by women 85%

Percent of flowers bought by men 73%

Percent of women who send themselves flowers on Valentine’s Day 14%

Amount the average consumer spends on Valentine’s Day $116.21

Percent of consumers who celebrate Valentine’s Day 61.8 %

Percent of women who would end their relationship if they didn’t get something for Valentines day .53 %

Average number of children conceived on Valentine’s day 11,000

Gifts Most Often Given on Valentines Day (Allowing for multiple gifts given)

Candy 47.5 %

Flowers 34.3 %

Cards 52.1 %

Jewelry 17.3 %

Dining / Eating Out 34.6 %

Clothing 14.4 %

Gift Cards 12.6 %

Other Gifts 11.2 %

Valentine Related Business Statistics

Number of locations producing chocolate and cocoa products 1,233

Number of people employed by the these establishments 38,794

Revenue of domestically cut flowers $403 Million

Number of florists nationwide 24,600

Number of people employed by florists 123,600

Number of jewelry stores in the U.S. 27,484

Annual revenue from jewelry stores $2.2 Billion

Relationship Statistics

Ratio of single men in their 20′s to single women in their 20′s 1.2 to 1

Ratio of sinlgle men 65 or older to single women 65 or older 0.33 to 1

Number of dating service establishments nationwide 904

Average number of marriages annually 2.16 million

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