The New "New World"

The Evolution of the Internet and it's Effects on Our Lives

What is Media?

In our current technologically-evolving generation, media has taken an extensive impact on society. “Media” can be considered as mass communication through mediums such as television or the internet. Media is becoming an integral part of life online as websites and applications proliferate. Today we get most of our information through these systems of media technologies.

For centuries, literacy has referred to the ability to read and write. Media literacy can be defined as the ability to access and understand media. Media literate people are able to understand the meanings behind all forms of media, which is used in all forms of education, such as language arts, social studies and science. For example, being able to manipulate and understand meanings behind media can be applied to social studies to apply topics of discussion of current events; it can also be used in science to take new ideas and improve them upon finding new breakthroughs and discoveries. Being media literate is imperative to modern education as it provides a way to send messages in a variety of different forms such as newsprint to a video on the internet, It also creates an understanding of the role of media in society and essential skills of questioning and self expression needed for people of our generation.

Analizing Advertisements: Coca Cola

“Going All the Way”, the Coca Cola advertisement in 2014 works to advocate that their company supports American football. In the commercial, the Coca Cola logo is pinned on the scoreboard of a local football game, suggesting that Coca cola is a product that is embedded in American football. The company launched this advertisement most likely targeting individuals who are acquainted with football. This is especially effective since it is a super bowl commercial. “Going All the Way” displays Coca Cola’s presence in the football experience and the tone of it campaigns the idea that the soda is a part of the joyous memories involved in American football.

Dystopia

Dystopia is a negative imaginary, futuristic universe in which society is generally controlled and oppressed by a totalitarian. The four most prominent characteristics of a dystopia would be propaganda, conformation, control, and restricted information.
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V for Vendetta (Dystopian Society)

V for Vendetta is a prime example of a dystopian society. The story takes place in futuristic, totalitarian Britain . There are secret police infiltrating all aspects of media and life and the government controls people's bodies based on who deserves to live and be a citizen of the state. Also, surveillance is rather a prominent matter in society, making crimes difficult to get away with.

Something Wicked this Way Comes

Here lay Duncan,

His silver skin laced with his golden blood;

And his gash'd stabs look'd like a breach in nature

For ruin's wasteful entrance: there, the murders,

Steep'd in the colours of their trade, their daggers

Unmannerly breech's with gore. Who could refrain.

That had a heart to love, and in that heart

Courage to make's love known?


In Shakespeare’s play, Macbeth, he implements comedic relief by incorporating the Porter’s speech. This gives a gap from when the murder of the king occurred to when he is found. This is an ironic speech due to the fact that he jokes to “let hell in” but he was not aware that hell was already apparent in the castle. Malcolm and Donalbain choose to run from the scene of this murder since they’re lives might also be at stake. Shakespeare manages to maintain his audience with such comedic relief.

Is a Dystopian Future Inevitable?

In our current society, I would like to say that we do not live in a potential dystopian environment. Humanity, as of right now, is given much too freedom to become a dystopia. Although it is perfectly possible that one day it may take a turn for the worst, in the end, only the future is inevitable, a dystopian future is not. With our current trajectory, I believe that the outcome will turn out to be positive. Our generation is exponentially evolving in technology and knowledge, juxtaposed to dystopian societies, which are limited in such information for their civilians. Considering moral and ethical implications, I believe that these matters are slowly declining in importance. With gay rights, marijuana legalization, and acceptance of races, the term “morals” is expanding in definition.

Although it is unlikely, if there society happened to incline into a dystopian future, three technological developments that could impact this are television, advertisements, and cellphones. Television is able to target certain demographics and spread important information that may affect the youth. Advertisements can be used as propaganda, which is a distinguishing trait in dystopian society. Cellphones act to keep people stimulated and connected with the rest of the world which could more or less be an effective, manipulative tool.

How to Avoid a Dystopian Future

To avoid a dystopian future, the world must stay connected with education and keep knowledge flowing. The idea behind dystopia is control through brainwashing or oppression. If the people refuse to be persuaded by negative ideas and fight for their independence, a dystopian future can be evaded.