Chapter 13 Smores

Group 5 A'lastine Jackson, kelvin Horton, Cordarious J

Buying Motives

Buying motives are reasons a customer buys a product. As such, they influence the behavior and buying decisions wisely.

Rational Motives

Feelings experienced by a customer through association with a product. If the cutomer is feeling real big love for the customer, then they are going to want it more and more.

Rational Motives

Emotional Motives

Emotional Motives are feelings experienced by a cutomer through association with a product. Emotional motives are feelings such as social approval, feaar,power,love,and prestige. May be one of the reasons that cutomers buy certyain brands of cars, clothing, and accessories.