In Greek Mythology
The Logo Connection
Most of people don't know that the Starbucks logo is related to Greek Mythology. As a matter of fact, there are many logos that represent Greek Mythology. In this case, the Starbucks logo is represented as siren. The sirens were mythical creatures with beautiful singing voices on an island that attracted sailors and anyone who passed.
How the connection is important
Sirens were able to kill the sailors who passed by the ocean because of their irresistible singing. Nobody could be stopped by them because once you would hear their singing, they would get attached and fall in love. Just as the Starbucks coffee. The sweet smell of coffee and different desserts make every costumer want to stop by and take one.