Valentine's Day

The history behind February 14th

The History Behind the Holiday

  • Valentine's Day is named after the patron Catholic Saint Valentine however, it is unknown which of the many Valentine's specifically.
  • Traditional Valentine's cards started in the 1400's.
  • The U.S.,Canada, U.K., France, Australia, and Mexico all celebrate Valentine's day.
  • During the 5th century France believed February 14th was the beginning of birds' mating seasons, providing the date for this famous holiday.
Prior to 300 A.D. the Lupercalia Festival was celebrated on February 15, and was celebrated as a fertility festival believed to bring luck in the upcoming year. It is believed that the Christian church placed St. Valentine's saint Day in the middle of February in an attempt to "Christianize" this pagan holiday.

Valentine's Day Flowers

Giving flowers became a custom in the 1700's when Charles the Second of Sweden introducing the Persian language of flowers to Europe. Now, the flowers could deliver a message for the sender. Roses symbolize love and passion, making them a popular choice for Valentine's Day.

Floral Industry

  • Floral Arrangements sold on Valentine's Day account for 40% of annual revenue
  • Global floral sales total approximately $1.36 billion

Client Demographics

  • In 2010 the average client was under age 35.
  • 73% of floral customers on Valentine's Day are men

Unique Arrangement Ideas