VANITY ROOM

A Struggling Retail Boutique in Culver City

VANITY ROOM COULD BE THE NEXT INTERMIX OR SCOOP. UNFORTUNATELY THIS ONCE UPSCALE AND TRENDY BOUTIQUE HAS LOST ITS IDENTITY AND CLIENTELE. VANITY ROOM NEEDS TO REINVENT ITSELF. FAST!

LAURA IS THE OWNER

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STAFF

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HER BEAUTIFUL STAFF ALSO MODELS CLOTHING LINES FOR WEBSITE

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BOUTIQUE DESPERATELY NEEDS NEW SIGNAGE, BRAND IDENTITY AND FACELIFT

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WINDOWS ARE OLD SCHOOL AND TACKY

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FURNITURE AND FIXTURES NEED TO BE UPDATED AND HIPPIFIED

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CHEAP SIGNAGE AND PROMOTIONS DETRACT FROM THE UPSCALE SHOPPING EXPERIENCE

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BELTS, BAGS, HATS AND GARBAGE JEWELRY LITTER THE STORE

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SLOPPY AND DATED SHOE COLLECTION

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CREATE A NEW AND HIP BRAND IDENTITY

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CURATE AND SELL NEW AND TRENDIER LOCAL CLOTHING DESIGNERS

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REFRESH AND UPDATE SPACE WITH COLORFUL WALLS AND DISPLAYS

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INSTALL A LINGERIE BOUTIQUE INSIDE STORE

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TACTICS TO DRIVE SALES AND ATTRACT NEW CLIENTELE WITH PURCHASING POWER:

SEXY LINGERIE AND PAJAMA PARTIES INSIDE STORE TO INTRODUCE NEW AND EXCITING DESIGNERS

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CUSTOMERS POSE FOR THEIR VERY OWN PHOTO SHOOT IN NEW CLOTHING PURCHASES

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IN-STORE SWEET SIXTEEN PARTIES APPEAL TO CUTTING-EDGE AND YOUTHFUL SHOPPERS & BLOGGERS. CREATES HIP BUZZ.

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CAMPAIGN AND PROMOTIONS TARGETING THE STYLISH HOLLYWOOD CROWD

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CUSTOM SHOPPING EXPERIENCES FOR BRIDES AND BACHELORETTE PARTIES

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GIRLS NIGHT OUT SHOPPING EXPERIENCES BEFORE HEADING TO CLUBS AND BARS

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IN-STORE CHAMPAGNE SERVICE CREATES ELEGANT ATMOSPHERE

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LOCAL FEMALE DJ'S CREATES FUN ATMOSPHERE

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PERSONAL STYLIST APPOINTMENTS AND MAKEOVERS IN-STORE

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"LIVE" MANNEQUINS INSIDE STORE WINDOWS GENERATES MARKETING BUZZ

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COMMUNITY OUTREACH TO DRIVE LOCAL CLIENTELE

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TRUNK SHOWS FEATURING LOCAL JEWELRY DESIGNERS

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"AFTER"

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