TOURiBOOST STAKEHOLDER WORKSHOP
Chios, Greece 27.03.2019
The Stakeholder Workshop: A Collaboration Forum
The discussion at the Stakeholder Workshop in Chios/GR on the 27th of March 2019 is connected to INTELLECTUAL OUTPUT 01, namely the Stakeholders' Skills Needs Survey. Major topics include:
1. Who are the stakeholders in tourism?
2. What are the skills needed to meet the trends and challenges in the tourism market?
3. What could be an innovative product in heritage tourism?
15 Stakeholder Interviews have been completed right after the Workshop. The results indicate that new product and services are on the rise, thanks to the TOURiBOOST innovation.
The Location Perleas Mansion, a designated monument of the Genoese Period in Chios, Greece. | Preparations! Drafting the Banner | The Invitation The President, Mrs Markella Chouli, has the pleasure to invite the local stakeholders. |
JOINING THE EFFORTS
The Chios Pilot Project (the locations)Stakeholders believe: It is about the part of Chios that is more touristically developed and closer connected to mastiha, inserted in the UNESCO list for intangible cultural heritage. Also the Castle of Chios, as in its today form is derives from the Genoese and Venetian occupation of the island. Meaning that the whole makes a unique medieval ensemble in the Mediterranean, connected to the global commerce of Mastiha as practiced by the Genoese. Nea Moni in Chios makes the preceding Byzantine period visible and thus it makes the connection between the two worlds. | The ProblemStakeholders believe: The problem is how to ensure visitor flows to the island as there are no charter flights in the summer and the refugee influx has worsened the situation, thus less tourists than before are visiting the island. In regards to the cognitive-emotional aspect of the visit there is a lot to be done from the part of the authorities and there are many authorities involved with this task with somehow overlapping responsibilities. This makes the task more complicated. | The SolutionStakeholders evaluate: Up to now, isolated assets were put together because of natural beauty; landscape values and aesthetics; proximity to other more famous assets; gastronomy, events and activities. However this fragmented approach has disabled visitors understand, value and appreciate the island’s history and culture. Stakeholders find this attempt, to let via multimedia storytelling the past emerge very compelling and promising. |
The Chios Pilot Project (the locations)
Stakeholders believe:
It is about the part of Chios that is more touristically developed and closer connected to mastiha, inserted in the UNESCO list for intangible cultural heritage. Also the Castle of Chios, as in its today form is derives from the Genoese and Venetian occupation of the island. Meaning that the whole makes a unique medieval ensemble in the Mediterranean, connected to the global commerce of Mastiha as practiced by the Genoese. Nea Moni in Chios makes the preceding Byzantine period visible and thus it makes the connection between the two worlds.
The Problem
Stakeholders believe:
The problem is how to ensure visitor flows to the island as there are no charter flights in the summer and the refugee influx has worsened the situation, thus less tourists than before are visiting the island.
In regards to the cognitive-emotional aspect of the visit there is a lot to be done from the part of the authorities and there are many authorities involved with this task with somehow overlapping responsibilities. This makes the task more complicated.
The Solution
Stakeholders evaluate: Up to now, isolated assets were put together because of natural beauty; landscape values and aesthetics; proximity to other more famous assets; gastronomy, events and activities. However this fragmented approach has disabled visitors understand, value and appreciate the island’s history and culture. Stakeholders find this attempt, to let via multimedia storytelling the past emerge very compelling and promising.
MASTIHA (Pistacea Lentiscus) Mastiha, the tears of the tree. Invaluable gift of nature. | MASTIC VILLAGE OF OLYMPOI All mastic villages are fortified against piracy and other risks. The central tower is the last line of defense and the place where the soldiers live. The valuable product was kept in the tower and guarded by the soldiers. | INSIDE THE MASTIC GROWER'S HOUSE The medieval mastic grower's house is two storey. In the lower part were the animals kept. In the upper part was the living room of the family. |
MASTIC VILLAGE OF OLYMPOI
UNESCO DESIGNATIONS The Monastery of Nea Moni of Chios and the mastic are UNESCO listed. The Stakeholders are concerned who TOURiBOOST will deal with UNESCO monuments | The TOURiBOOST Approach The MOOC, the TOURiBOOST Massive Online Course; the Local Attraction Plan and the Tourism Planning Toolkit are the "weapons" of TOURiBOOST. Dr. Dorothea Papathanasiou-Zuhrt has briefly presented the concept behind them. | Storytelling A lot has been said about "storytelling" in tourism. But how to create compelling stories and how to approach young audiences and foreign visitors? Stakeholders put forward these questions to the TOURiBOOST partners. |
UNESCO DESIGNATIONS
The TOURiBOOST Approach
The TOURiBOOST eBOOK: an accessible gem The TOURiBOOST eBOOK is a story telling platform available to all at the Appstore and Google Play. | The TOURiBOOST eBOOK: sound research The TOURiBOOST eBOOK contents are composed against multiple scientific criteria | The TOURiBOOST eBOOK: coming to life Experts will allow the TOURiBOOST eBOOK in Chios, Greece t come to life with compelling stories and interactive elements. |
The TOURiBOOST eBOOK: an accessible gem
The TOURiBOOST eBOOK: sound research
Joint Efforts to conclude the Pilot Project
1. Which assets to include?
2. What is their value(s)
3. How to communicate the values (which skills are required?
4. How to draw up a compelling story for the 5 assets?
5. Let us play the game!
TOURiBOOST_GR_Stakeholder Workshop_Participant List Page_01 | TOURiBOOST_GR_Stakeholder Workshop_Participant List Page_02 | TOURiBOOST_GR_Stakeholder Workshop_Participant List Page_03 |


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