SICKIES
Single income couples with kids
MARKET SEGMENT
The location could be anywhere because anyone can be a single income parent but the more kids or the bigger your family size the more money we will help you with.
Age would be any above the age 16 male or female.So since they only have one income coming in they probably have to do cheap things or free things like going to a park or saving up to go to different things.They are probably interested in doing cheap things so they can save their money to support the family but paying the bills. Feature desired is money from a foundation to help parents that only have one income coming in to help support their family.