2015 In Review
Advanced Marketing Period 2- Ryan Mahoney
Compnies That Makreted Themselves The Best
1.) Geico - In my opinion Geico had the best marketing strategy in 2015 due to the fact that they always have commercials on TV, the radios, and in newspapers. The Geico Gecko has become one of the most recognizable company character in America due to all the marketing Geico has done. Also they have one of the most known sayings around America, "15 minutes could save you 15% or more on car insurance".
2.) Apple - Apple always does a great job advertising year after year. This year in particular they did a great job because they introduced both the Apple Watch and the IPhone 6s. Both were marketed well through commercials and in store promotions and advertisements. Not to mention that Apple is one of the most popular companies in the world.
3.) Amazon - Amazon had a strong advertisement year by really pushing the Amazon Fire Stick and Amazon Prime. Both of these products were seen countless times on commercials and ads in things such as newspapers and websites. Amazon received more than enough recognition with these two products in the year 2015.
2 Best 2015 Products and 2 Worst 2015 Products
1.) Xbox One - Xbox One is the most successful selling gaming entertainment system worldwide. It has recognition around the entire globe. It made record sales this year as more and more people made the jump from the Xbox 360 to the Xbox One. Xbox One made this jump by making the games much more better for the One than the 360, so people were forced to make the switch this year.
2.) Samsung Gear VR - This product is a virtual reality headset that is only $100.00 before taxes. This product was a huge hit among virtual reality enthusiasts around the world. You can play games through it, watch shows, and even check emails all through this headset. Also you can search the web whenever you desire.
1.) Sony Walkman NW-ZX2 - This was the worst product of 2015 in my opinion due to the fact that Walkman's are way to old and out dated to be successful with new phones that allow you to listen to music in todays world. But for some reason Sony decided to re launch the Walkman this year, which failed miserably.
2.) Drones - Drones were a big hit when they first came out but have become a problem in todays society. Not only have sales gone down as the year 2015 went down, they received negative publicity due to the fact that people would use them for inappropriate reasons. Laws were even established in 2015 to limit what a drone could do.
Top Two Movies of 2015
This film used a unique marketing technique. They partnered up with Dairy Queen and made commercials and had there very own blizzard. They also used there own effective commercials and marketed there own trailer very well.
One thing I remember about the American Sniper marketing technique was they used a lot of air time to get commercials across to viewers. They did majority of there marketing near or on military bases because they knew this is where most of there viewers would be located.
Top Two Musical Artists of 2015
The Top Ten Companies to Work for in 2015
- Bain & Company
- Nestle Purina PetCare
- F5 Networks
- Boston Consulting Group
- In-N-Out Burger
- McKinsey & Company
- Mayo Clinic
My New Year Resoultions for 2016
Personal Improvement - Attempt to balance my schoolwork, work hours, and social life better so that I have time for all 3.
Family and Friends - Show them how much I care about them by writing them letters once a month to show my thanks.
School - Finish the first semester with at least a 4.3 GPA and don't get lazy during the second semester with my school work.