Influencer
RKT
The following links and insight is based upon the book...
"CHANGE YOUR COMPANY. CHANGE THE LIVES OF OTHERS. CHANGE THE WORLD.
An INFLUENCER leads change.
An INFLUENCER replaces bad behaviors with powerful new skills.
An INFLUENCER makes things happen.
This is what it takes to be an INFLUENCER."
The Power to Change Anything
University of California, Davis
ADMAN Mid-Management Conference
Developing Yourself as a Leader
Michelle Arnold Dominguez
March 12, 2014
of Leading Change
Study Guide
Change Anything with Skill
When I whiteboard the 6 Sources of Influence for people, I simply make a 2-column table. The one column is motivation and the other is ability. I then slice the table into 3 rows: personal, social, and structural.
Thatβs it. Thatβs all it takes to frame out and analyze your worst problems that you want to change.
The model scales up and down from changing yourself to changing the world. Iβve included an example of using the Six Sources of Influence to lose weight at the end of this post to help show the model in action.
Keep in mind Iβm still learning and testing the model, and the best thing is always test things for yourself. You can just use me as a springboard π
Six Sources of Influence
Here is a tickler list for thinking about the six sources of influence:
- Source 1 β Personal Motivation β whether you want to do it.
- Source 2 β Personal Ability β whether you can do it.
- Source 3 β Social Motivation β whether other people encourage the right behaviors.
- Source 4 β Social Ability β whether other people provide help, information or resources.
- Source 5 β Structural Motivation β whether the environment encourages the right behaviors.
- Source 6 β Structural Ability β whether the environment supports the right behaviors.
Key Strategies
Here is a tickler list of the key strategies organized by each of the Six Sources of Influence:
SourceStrategies
Source 1 β Personal Motivation
Source 2 β Personal Ability
Source 3 β Social Motivation
Source 4 β Social Ability
Source 5 β Structural Motivation
Source 6 β Structural Ability
You can find out more on the strategies from my earlier notes on Influencer Training Day 2.
Analyze and Execute
Before you make an action plan, you can analyze the Six Sources of Influence. To do so, you simply walk each source and ask relevant questions. Similarly you can execute against each source. This table summarizes how to analyze and execute against the Six Sources of Influence:
SourceAnalyzeExecute
Source 1 β Personal MotivationDo I enjoy it?Make the undesirable desirable.
Source 2 β Personal AbilityAm I personally able?Surpass your limits.
Source 3 β Social MotivationDo others motivate?Harness peer pressure.
Source 4 β Social AbilityDo others enable?Find strength in numbers.
Source 5 β Structural MotivationDo βthingsβ motivate?Design rewards and demand accountability.
Source 6 β Structural AbilityDo βthingsβ enable?Change the environment.