POPULAR AD COMPAIGNS
MCDONALD'S MASCOT AND SLOGAN
im loving it
McDonald's is a very well known company, everyone knows it's catchy slogan and mascot, Ronald McDonald. Everyone knows it because it's repeated all the time, the slogan is in all the commercials. Ronald McDonald is the child's version of a celebrity, he's associated with their favourite food so they love him.
JUICY FRUIT JINGLE
JuicyFruit ENG MASTER SD 24P
The Juicy Fruit jingle is well known because it is in everyone of their advertisements. After you watch the ad, the song will probably get stuck in your head and you'll want to buy some juicy fruit.
"SHARE A COKE"
Coca-Cola - Share a Coke This Summer (Extended Version)
Bandwagon and Repetiton
Coca-Cola uses repetition of their product to get people to buy it. They have have their products multiple times in both print and TV ads. They also use bandwagon to get people to buy it. The campaign "Share A Coke" tries to get people to share a coke with the name or title on the bottle. Then the person who gets a coke will then give the a person with a name or title on that bottle a coke and so on. Then they make ads that say once you get one of these cokes with your name it you're "cool".
Coupons are a great way to get people to try your product. You get a discount and if you like the product you'll keep buying it.
"BEATS BY DRE"
Testimonial and Bandwagon.
This type of advertising is testimonial because it was created by a celebrity. Dr. Dre says all these great things about their product, and that they use it. This causes kids who like Dr. Dre or want to be cool like him to go out and buy a pair of "Beats". Since then a lot a people will have bought them, they will become cool, and people want to be cool they'll buy "Beats" too.
There are many types of ads, these are just a few of them. These types of ads mostly use the same techniques. Saying the product will make you "cooler" or make your life "better" or saying or showing something a lot of times so it gets stuck in your head. All but one of these products uses at least one of these techniques. Coupons use Bribery, you're getting something free, but they're still making you pay for something to get it. Bribery is more effective because it is more convincing to get free things than to be told it makes you "cooler".
Bribery, testimony and bandwagon all appeal to the greed factor of human nature. They'll give you free stuff (if you buy the original product) or make you "better" than everyone else, and who doesn't want that.
Bribery appeals more to people who want to save money and testimony and bandwagon appeals more to people who want to be popular. Repetition is very different but is very basic.
Most effective to least effective:
3."Share Our Product" Campaigns