Type of Online Advertising

By: Shane Brykailo

Types of Online Advertising

  1. Banner Ads
  2. Pop-up Ads
  3. Flash Ads
  4. Floating Ads
  5. Rich Media Ads
  6. Advergame


Advantages and Disadvantages to Online Advertising

Advantages

  1. Scalability
  2. Cost-effectiveness
  3. Desirable Demographics

Disadvantages

  1. Consumers may ignore the message
  2. May not reach intended market
  3. Some ads may be very expensive