4 P's of Marketing

Product, Price, Promotion, Place


What you are selling- Item or Service. Variety, Quality, Design, Package, Brand also determines your product.


Amount you charge customers for at which your product is to be sold. Price includes retail price, discounts, bonuses, payment plans, and credit terms. (Anything related to money)


Includes advertising, personal selling, sales promotion, public relations, sponsorship, sales calls, handing out brochures, and answering client emails


Also known as distribution. How your clients find your product and get to your product if they are willing to pay for or already have paid for. Includes delivery, retailed locations, downloads, and logistics.