4 P's of Marketing

Product, Price, Promotion, Place

Product

What you are selling- Item or Service. Variety, Quality, Design, Package, Brand also determines your product.

Price

Amount you charge customers for at which your product is to be sold. Price includes retail price, discounts, bonuses, payment plans, and credit terms. (Anything related to money)

Promotion

Includes advertising, personal selling, sales promotion, public relations, sponsorship, sales calls, handing out brochures, and answering client emails

Place

Also known as distribution. How your clients find your product and get to your product if they are willing to pay for or already have paid for. Includes delivery, retailed locations, downloads, and logistics.