Supply Chain Management

ESEUNE Business School

Big image

Prof. Javier Cuñat

Supply Chain Management

Professor Javier Cuñat

Director, Procurement at The Beijing Axis (Beijing City, China ) , Education : INSEAD


Leading corporations around the world are realising a new powerful source of competitive advantages. It is called supply chain management (SCM) and it includes all the integrated activities that bring products to market and create satisfied customers. SCM integrates topics from manufacturing operations, purchasing, transportation and physical distribution into an integrated system. Successful SCM coordinates all of these activities into a continuous process. It brings together and connects all relevant partners in the supply chain. In addition to the departments within the organisation, these partners include shipping companies, transportation companies, third party service provides as well as suppliers (domestic and international), among others.

Is within this context, that China’s increasing role and influence in the global export market makes it an essential factor in supply chains. As Low Cost Country (LCC) Procurement becomes the focus of supply chain managers seeking to cut costs, made-in-China products are aggressively replacing manufactured goods from developed countries and even from other LCCs. In fact, China finally surpassed Germany as the world’s largest exporter in 2009 after trailing behind it, the US and Japan in the recent past. In the future, China is only expected to improve its position in the global market as it upgrades its manufacturing export structure in favour of more technology-intensive products and aligns itself with internationally-accepted quality standards. While there are clear advantages to adding China into the supply chain, its inherent complexity needs to be carefully considered and addressed in order to mitigate risk and maximise gain.


This course aims to achieve the following results:

  • Learn the key principles of supply chain management

  • Understand the typical coordination problems of traditional supply chains, in which information sharing and collaboration does not exist

  • Understand the forces driving the future of global manufacturing, the structural changes reshaping the global economy and the role of China

  • Understand the rationale behind the shift of China's manufacturing from low-end high- labour content to high-value added manufacturing

  • Understand the rationale, issues and processes of successful procurement from China

  • Understand the most critical risks and critical success factors for China sourcing

  • Learn and apply practical tools and useful tips to preliminary assess sourcing competitiveness of specific products and/or product categories

  • Learn about actual procurement case studies that were inherently complex or that experienced difficulties in the process of execution

Module contents:

  • Key principles of Supply Chain Management.
  • Why source from China.
  • How to source from China.


10:00 - 12:30 Lecture

12:30 - 13:30 Lunch

13:30 - 14:30 Work Group

14:30 - 15:00 Break networking

15:00 - 17:30 Lecture & Discussion

Classes will take place 31 October, 1,7 and 8 November from 10.00 am to 5.30 pm

Saturday, Oct. 31st, 10pm-12am

Training Center, Building 1, Zhongbei Headquarters Economic Industrial Park, Xiqing Automobile Industrial Zone, 300384 Tianjin

Address in Chinese: 西班牙卡斯提尔商学院- 中国项目地址: 天津市西青汽车工业区中国北总部经济产业园1号楼培训中心300380

RSVPs are enabled for this event.

ESEUNE Business School Tianjin

Contact person for coordinating how to arrive to our school : Wendi +86 177 0227 8167