Reinforcers in Advertisements

by Noah and Kiya

Activity 1

Positive Reinforcement: Toddler reaches for hot stove and draws back:

Positive Outcome: Mom says good job

Negative Reinforcement: Toddler touches hot stove

Negative Outcome: Mom pops child and puts him or her in time out

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Positive Reinforcement: FedEx will handle all of your packages safely

Positive Outcome: You will get your package without any damage

Negative Reinforcement: It could possibly be damaged

Negative Outcome:You won't choose any other shipping company

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Positive Reinforcement: If someone were to get into a crash because of drinking and driving, people would stop drinking and driving.

People will see how dangerous it is to drink and drive, and how it takes as many lives as gun violence.

Negative Reinforcement: If you drink and drive you could get injured very badly or die.

Negative Outcome: Death or hospitalization

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Positive Reinforcement: People would buy the cigarettes because the person modeling for this ad makes it look good

Positive Outcome: The company would get more money the more people buy the cigarettes

Negative Reinforcement: The people buying the cigarettes would become addicted

Negative Outcome: They would get lung cancer, heart disease, etc.

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Positive Reinforcement: They made the ad funny so that more adults would buy their product and show that it quenches your thirst

Positive Outcome: The company will receive more money the more people buy the product

Negative Reinforcement: Parents might find it inappropriate for small children and might not want to buy this product for their children

Negative Outcome: Not as many parents would buy the product

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Positive Reinforcement: The burgers look really thick which will make more people want to buy them, and it includes the buy one get one free coupon to make people want to come

Positive Outcome: McDonald's will make more money when people see how good the food looks on the ad

Negative Reinforcement: People will be upset because the burger will look nothing like it does on the ad

Negative Outcome: People will possibly stop eating there or they won't order that burger anymore

Activity 2

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Family Guy

What might a person learn from observing these media types?

Children might learn a lot of bad behavior, and might pick up a lot of bad words and negative tendencies, and copy things they see on the show.

What are some pros young people have in being exposed to this type of learning?

They aren't as sheltered from things they'll hear at school and they'll learn not to let their children watch these shows in the future.

What are the cons?

They may pick up on the bad habits at a young age and continue them when they get older. They also might use the vulgar language in inappropriate situations.

Does the message accurately reflect what parents and education is trying to teach?

No, parents and teachers are trying to teach children positive behaviors.
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Playboy

What might a person learn from observing these media types?

Young girls may learn that it's okay to dress like the women in the magazine and they may pick up on the behavior (which is a negative thing).

What are some pros young people have in being exposed to this type of learning?

There aren't really any pros for young people.

What are the cons?

Children could get a hold of these magazines and see inappropriate things.
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Smoking Ad

What might a person learn from observing these media types?

People will learn the dangers of smoking through this or any other anti-smoking ad.

What are some pros young people have in being exposed to this type of learning?

Young people will understand the dangers of smoking at earlier ages. They are being exposed to more anti smoking ads in modern day as opposed to the ads that make smoking look cool and trendy.

What are the cons?

I think the only negative thing about being exposed to these ads will be that many young people won't take the advice of the ad and just ignore it.

Does the message accurately reflect what parents and education is trying to teach?

Yes it does because many people are actively trying to teach their children that cigarettes are bad and schools show anti-smoking ads to students.
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Honey Nut Cheerios Commercial

What might a person learn from observing these media types?

Any person could learn that race doesn't matter when you're a family.

What are some pros young people have in being exposed to this type of learning?

One pro is the normalization of mixed race couples in media targeted toward young people and media in general. This commercial caused a lot of controversy so that really needs to be worked on.

What are the cons?

A negative that could effect young people is seeing a parents negative reaction and thinking that it's bad.

Does the message accurately reflect what parents and education is trying to teach?

I think it does because many parents teach their kids to be accepting