2015 RELAPSE

By Kevin Singh

Three Companies That Marketed Themselves The Best

1) Dominos - Domino's has prioritized menu innovation as a means of increasing international interest and awareness. By making a conscious effort to gain a better understanding of the preferences of the markets it's trying to break into, Domino's is able to deliver pies diverse enough to gain international attention.


2) Nike - Nike has been able to evolve its global presence through the careful selection of international sponsorships such as its previous long-standing relationship with Manchester United. Nike's NikeID co-creation platform serves as another strategy that the company is using to appeal to international markets.


3) Coca-Cola - Coca-Cola is a great example of a brand using international marketing efforts. Though a large corporation, Coca-Cola focuses on small community programs and invests a lot of time and money in small-scale charity efforts.

BEST PRODUCTS OF 2015

1) New Nintendo 3DS XL - Nintendo has dominated the handheld video game business for years, but that hasn't stopped it form constantly tweaking its systems. Improvements are everywhere, from intelligently repositioned switches to a handy, long-overdue analog stick nestled comfortably above the face buttons.


2) Apple Watch - The Apple Watch is a nicely designed accessory to the iPhone that saves wearers the indignity of pulling out their phones to check Twitter, news, weather forecast, calenders, and other time wasting appss. The watch also comes loaded with fitness apps which make it easier to keep track of things.

WORST PRODUCTS OF 2015

1) Hoverboards - Easily the most hyped up invention of 2015. This invention is making people even more lazy than before. Despite being hyped, it is actually not easy to ride. There have been a lot of reported head injuries from people falling off and them even catching on fire.


2) Sony Walkman NW-ZX2 - The fact that a company released a walkman in 2015 is rare, but the fact that it is more bulky but just looks better isn't very persuading to buy. This is basically just unnecessary and there are not enough people in the world that would be interested.

TOP 2 MOVIES OF 2015