Web Analytics & Conversion Rate Optimization
What I Do?
HappyUser helps organizations make better decisions using data
- Working with the biggest companies in the Israeli market and also with big companies abroad.
- Responsible for measurement and analysis of user behavior in customer websites, apps and other digital Properties using analytics tool such as Google Analytics, Webtrends, Clicktale etc.
- Responsible for website conversion rate optimization using A/B Testing, usability tools, heatmaps etc.
- Responsible for gathering qualitative and quantitative data to analyze interpret and draw conclusions in order to maximize digital performance and grow business.
- Responsible for research the customer industry markets by using competitive tools and studies online and offline.
- Presenting strategy insights in front of client executives such as CMO's, CEO's etc.