Social-Cognitive Prespective

Lorandia Miller

Albert Bandura

~ Psychologist who is the David Starr Jordan Professor Emeritus of Social Science in Psychology at Stanford University.

~ For almost six decades, he has been responsible for contributions to many fields of psychology, including Social Cognitive therapy and Personality Psychology, and was also influential in the transition between behaviorism and Cognitive Psychology. He is known as the originator of social learning theory and the theoretical construct of self-efficacy, and is also responsible for the influential 1961 Bobo doll experiment.

~ Born in Mundrare.

~ Famous for his Social-Cognitive Theory.

Reciprocal Determinism

Reciprocal determinism is the theory set forth by psychologist Albert Bandura that a person's behavior both influences and is influenced by personal factors and the social environment.



Self-Efficacy

the belief in one’s capabilities to organize and execute the courses of action required to manage prospective situations.

BoBo Doll Experiment

The Bobo doll experiment was the collective name of the experiments conducted by Albert Bandura in 1961 and 1963 studying children's behavior after watching an adult model act aggressively towards a Bobo doll. There are different variations of the experiment. The most notable experiment measured the children's behaviour after seeing the model get rewarded, punished or experience no consequence for beating up the bobo doll.

This experiment is the empirical demonstration of Bandura's social learning theory. It shows that people not only learn by being rewarded or punished itself (behaviorism), they can learn from watching somebody being rewarded or punished, too (observational learning). These experiments are important because they sparked many more studies on the effects of observational learning and they have practical implication, e.g. how children can be influenced watching violent media.

Learned Helplessness

Learned helplessness occurs when an animal is repeatedly subjected to an aversive stimulus that it cannot escape. Eventually, the animal will stop trying to avoid the stimulus and behave as if it is utterly helpless to change the situation. Even when opportunities to escape are presented, this learned helplessness will prevent any action.

While the concept is strongly tied to animal psychology and behavior, it can also apply to many situations involving human beings. When people feel that they have no control over their situation, they may also begin to behave in a helpless manner. This inaction can lead people to overlook opportunities for relief or change.