Media & Advertising
Savannah & Kaelee
A Revival
Time
Harry Luce began publishing Time in 1923. This also kicked off other newspapers such as the New York Daily News. It gained large readership by publishing scandal, crime and sports. Many journalists sold their media using “sex, sin and scandal”.
The Man Nobody Knows
Bruce Barton published a book in 1925, The Man Nobody Knows, detailing how Jesus Christ’s parables were “the most powerful advertisements of all time...”
Coca Cola
Coca-Cola advertised well in the 20’s after their original release in the 1880’s. In the 20’s they advertised the beverage as a refreshment and as “fun food”.
History
Prior to World War One, muckraking journals, (journals that talked bad about political corruption and other bad events in the world) such as McClure’s gained circulation by exposing corruption on both the business and political levels. Changes in print allowed for advertisers and newspapers to bring their prices down.
Pope, Daniel A., and Richard Tedlow. "Advertising in the 1920s." Advertising in the 1920s. Ibis Communications, n.d. Web. 05 May 2016. <http://www.eyewitnesstohistory.com/snpmech4.htm>.
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