Media & Advertising

Savannah & Kaelee

A Revival

Advertising in the 20's was a big change from the old, dull, dry fashion of the times before, to the enthusiastic, lively, "need-to-have" advertising of the modern day. The building of the Transcontiental Railroad brought on this new flashy style. They brought on customer loyalty to a product and allowed for products to build a fanbase.

History

Prior to World War One, muckraking journals, (journals that talked bad about political corruption and other bad events in the world) such as McClure’s gained circulation by exposing corruption on both the business and political levels. Changes in print allowed for advertisers and newspapers to bring their prices down.


Pope, Daniel A., and Richard Tedlow. "Advertising in the 1920s." Advertising in the 1920s. Ibis Communications, n.d. Web. 05 May 2016. <http://www.eyewitnesstohistory.com/snpmech4.htm>.


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