Advertising techniques

Learn about the different ad techniques

Bait and Switch

Bait and Switch is a tactic in which a customer is attracted by low prices but then is encouraged to buy a higher priced item

Band Wagon

Band Wagon is showing that everyone is doing something so you should too.

Bias

Bias is a product or ad for only one gender, like a deoderant commercial for men like, old spice.

Card Stacking

Card Stacking is when selectivley presenting only part of the information in order to lean the argument one way or another