Business Partnership

Always begins with an introductory letter

Business partnership are key to being consistent!

If you have an established partnership, you know that you always have something to fall back on when you feel like you are having a slow month. Wouldn't it be great to know that you always have at least 1 event each month on your calendar! BE CONFIDENT and approach those businesses that you'd love to pop up in and see if they'd be interested in a trunk show. Create a business pack that includes a cover letter, peep us in the press, a catalog and look the part when you drop it off. It doesn't hurt to bring a sweet treat with you, such as chocolate or cookies. ( :

Here is an example of an email I sent out to a business today...

Hello Cindy! My name is Talie Zaifert and I would like to take this opportunity, to introduce myself and Chloe + Isabel. I left my card with one of your sales associates a few weeks ago while shopping at Fabrik, in hopes that we could connect to discuss a jewelry trunk show in your store. I am a merchandiser for Chloe + Isabel, a dynamic and socially innovative fashion jewelry brand designed to connect women through a modern-day social-shopping experience. At Chloe + Isabel, we believe that today’s women deserve jewelry as exceptional as they are. Our design studio is based in NY and our jewelry is produced at the world’s most well-known fashion jewelry manufacturer, who also creates fashion jewelry for brands such as: Neiman Marcus, Barneys and Bergdorf Goodman. We were founded in 2011 and have already been featured in editorial press from Vogue, Lucky, Real Simple, Glamour, Oprah, and many more. Celebrity sightings and television highlights have made some of our special pieces highly coveted. We are also proud to receive praise from Forbes and Business Insider as one of the best start-ups of 2011. I introduce our jewelry to my clients through my online boutique and pop-up shops, and would love to work with you to plan a joint event to share C + I to your clients at your venue. I look forward to talking more about a collaboration!


Past collaborations included one of the following:

-cross brand promoting and generating excitement for an event

-fundraising where a portion of sales be donated to the organization of your choice

-hostess receives hostess credits to be used on jewelry of their choice


If you have another idea, I'm open to anything.

Here is a short video about Chloe and Isabel... Enjoy!

https://vimeo.com/96812491


I look forward to hearing from you!

Regards,

Talie