3.01 Seven Functions of Marketing
Eli Hedrick
Marketing-Information Managment
Obtaining information to make business decisions.
Ex: Surveys and taste tests
Product/Service Managment
Procedures needed to obtain, develop, and improve a product or service and respond to market opportunities.
Financing
Obtaining money needed to finance the operation of the business; involves bank loans and credit.
Distibution
The storing, transporting, and handling of goods on their way to the customers.