valentines day

Summer Stevens

Each year on February 14th, many people exchange cards, candy, gifts or flowers with their special “valentine.”

history of valentines day

St Valentine's Day has roots in several different legends that have found their way to us through the ages. One of the earliest popular symbols of the Valentine's day is Cupid, the Roman god of love, who is represented by the image of a young boy with bow and arrow. Several theories surround the history of Valentine's Day

why flowers?

flowers became a huge part of valentines day in the high middle ages. people would give each other flowers because it was a sign of love and affection.

impact on floral industry

valentines day has a big impact on the floral industry. flower places mark up flowers on this day to make a bigger profit.

flower statistic

Red Roses 63%

Mixed Flowers41%

Roses (not red)27%

Plants 22%

Other type of flower (not roses) such as all tulips, all carnations, all lilies, etc.30%

Valentine's Day

  • Of fresh flower purchases only, Valentine's Day ranks No. 1, capturing 36% of holiday transactions and 40% of holiday dollar volume.
  • Valentine's Day the No. 1 holiday for florists.