Each year on February 14th, many people exchange cards, candy, gifts or flowers with their special “valentine.”
history of valentines day
St Valentine's Day has roots in several different legends that have found their way to us through the ages. One of the earliest popular symbols of the Valentine's day is Cupid, the Roman god of love, who is represented by the image of a young boy with bow and arrow. Several theories surround the history of Valentine's Day
flowers became a huge part of valentines day in the high middle ages. people would give each other flowers because it was a sign of love and affection.
impact on floral industry
valentines day has a big impact on the floral industry. flower places mark up flowers on this day to make a bigger profit.
Red Roses 63%
Roses (not red)27%
Other type of flower (not roses) such as all tulips, all carnations, all lilies, etc.30%
- Of fresh flower purchases only, Valentine's Day ranks No. 1, capturing 36% of holiday transactions and 40% of holiday dollar volume.
- Valentine's Day the No. 1 holiday for florists.