Continental LeaseStar Update

November 2015

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EXCITING NEWS

Marketing Center
  • Updates to the Manager Syndication page were released to make it easier to enable/disable available channels (ILSs). This includes the ability for users to modify the lead delivery email and phone for each active channel.

IMPLEMENTATIONS & PROJECTS

Syndication


  • We successfully implemented Springs at Six Mile Cypress


Tracking Numbers


  • Conducting a full audit of all tracking numbers and ad sources by property between Lead2Lease and LevelOne.
  • Initial audit has been completed, now working with Morgan to clean up or cancel any old ad sources.

OCTOBER LEAD2LEASE HIGHLIGHTS

Top Performing Properties

  • Average conversion rate for the portfolio was 5%.
  • The below 10 properties achieved conversion rates higher than 7%.
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Lead Generation by Ad Source

  • A total of 4,028 leads were generated through all ad sources.
  • 315 leads resulted into converted leases.
  • The below sources generated the highest lead conversion.
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